Phyllis Haddox coauthored Teach Your Child to Read in 100 Easy Lessons and other Direct Instruction programs with Siegfried Engelmann. She has been a classroom teacher, reading specialist, University of Oregon supervisor and independent trainer/mentor, video producer, and instructional design consultant for the Mayo Clinic and author Barbara Sher. Visit StartReading.com for her free videos and supplementary material for Teach Your Child to Read in 100 Easy Lessons.

Elaine C. Bruner coauthored the original Direct Instruction beginning reading programs with Siegfried Engelmann, pioneered training teachers in Direct Instruction methods, and has worked at the University of Illinois on computer applications of Direct Instruction.

Siegfried Engelmann was a professor of education at the University of Oregon, and wrote numerous bestselling books on teaching, including Give Your Child a Superior Mind and Your Child Can Succeed. He was the originator of the Direct Instruction approach, proven as the most effective method for teaching, and he developed more than 100 Direct Instruction programs. Visit his website at ZigSite.com. - (Simon and Schuster)